What an ascent this Recyc-Québec "Mieux consommer" campaign has been!
It all started with the creation of matte paintings, as we worked closely with the production team to craft these grandiose summits to effectively guide both filming and post-production.
Following the offline edit, the challenge was to recreate the harsh conditions experienced by climbers during their expeditions in compositing and color grading.
Mission accomplished. We are incredibly proud to have been a part of this amazing adventure!
Take a look at our VFX breakdown below!