Le hockey des séries

TVA SPORTS chose SHED to design the brand identity for one of its flagship programs, "Le hockey du Samedi".

Our main goal was to invite the spectator on a journey through a full hockey season. Starting with the first sounds of the crowd in the distance, going through the emotions as the team scores their game winning goals, to finally winning and claiminfg the Stanley Cup.

Along with the main opening video, we had the pleasure of working on the overall graphic design of the television show. We worked on the choices of typography, the look of the results tables and the redesign of all the animated transitions.